Sounds like some of the competitiveness is kicking in, package deals are often offered, and the glasses are not all $300 each, some are apparently as low as $100 US (since the article linked above mentioned the $200 pricepoint as being "double" some competitors).
The local Radio Shack (oops, I mean The Source) had a Sharp 3D package, included a 3D player as well as 2 sets of glasses, for some reduced price, can't remember the details but it was nice to hear they aren't totally taking advantage of early adopters, the fact that packages are being offered already, to reduce the overall cost of things you would buy anyway to get the most out of the tech, that's a good thing to see.